Ryanair Holding may have felt like the strategy Mr. O’Leary exposed for Bloomberg few days ago was a little too blurry since Michael Cawley, the deputy CEO of the airline, issued a press release explaining how Ryanair’s plans for the future. The latter thinks Ryanair will double its passengers by 2018. But the question remains: … Read more
You’d have to be blind to miss the latest interview of Michael O’Leary for Bloomberg. Without the usual frills and excessive emphasis he’s got us used to, the CEO of Ryanair gave guidelines for Ryanair’s strategy in the coming years. Alas, when thoroughly analyzed, there’s hardly anything new to it.
For this second article dedicated to the digital strategies of low-cost airlines, I decided to explore how Ryanair decided to use the Web at its advantages… with an approach that strangely replicates Facebook’s on users’ personal data.
Although still dubbed a “no-frill carrier” by some, easyJet has long ceased to be revolving around cheap tickets alone. Its strategy has grown to be more original and innovative, sometimes risky. Soon after the announcement that it would definitively close its check-in desks, the orange company skillfully surfed on the buzz and released a brand-new … Read more
Europe’s action in regulating the air transport industry is considered too slow for some countries which have chosen to file lawsuits instead. After having taken advantage of European’s loopholes for a long time, Ryanair is now under the fires of critics.
For many reasons, Norway has grown to be an interesting market for low-cost carriers. The legacy airline SAS, under pressure from the sharp challenge posed by easyJet, Norwegian Air and Ryanair, embraced a drastic change of strategy. Has it started to pay off?
Ever since explosive documentaries on Ryanair were released on the Internet, the low-cost carrier has been trying to keep a low profile when it comes to employment. Alas, it is returning center-stage with two attendants filling lawsuits on their abrupt dismissals, backed up by Norwegian labour organization Parat and heavily supported by SAS, the national … Read more
A week ago, I had to write an article on a French online newspaper about how deep of a change the air industry was about to experience. As I thought it over, I also came to the conclusion that low-cost carriers might end up being the ones having to change with the times. Ryanair, as … Read more
The news is yet to spread on the Web but Spanish newspapers are already passing the word: Vueling shareholders might say no, for the second time, to IAG’s offer.
IAG has finally decided to get down to business with Vueling. Having raised its offer by a third Wednesday, the British-Spanish conglomerate expects to win the pot and makes the low-cost carrier its own. What’s at stake is a potential hegemony in the Spanish medium-haul market. And this is no bluff.
In about one week, the world of air transport has just experienced two symbolic events which confirm that the sector is undergoing an unprecedented upheaval. Now, more than ever, the distinction between low-cost and legacy carrier is growing thin.
The battle between the no-frill carrier and the International airport of Budapest took another twist and turn with the latter initiating a legal action against Ryanair according to the Irish Independent. Last month, the airport lodged an application for alleged debt with the High Court in Dublin seeking a summary judgment, looking forward to being … Read more
Yesterday, the Irish Independent’s announcement that Ryanair was closing in on a major Boeing order caused a sensation. All in all, the Irish company would acquire up to 200 aircraft for an amount roughly estimated at $18bn (€14bn). Although this information is yet to be confirmed – supposedly sometimes next week during a meeting with … Read more
It may not be the best season for takeovers, after Ryanair was very publicly turned down by the European Commission on its third Aer Lingus bid, last Friday it was IAG’s turn to be turned by Vueling’s own shareholders on its takeover bid. But the similarities stop here. While Ryanair had been turned down twice … Read more